Artec Industries Appoints Nate Price as New CEO
President Artie Nuttall to focus on new company Xpedition Trailers
NORTH SALT LAKE, UT; September 2, 2021 – In July, Artec Industries appointed Nate Price as new CEO of the company. Artie Nuttall will remain as President and Owner and will shift his focus on growing his new business venture, Xpedition Trailers. With the transition, Jeremy Sherman, former Shop Manager, is promoted to COO and Adam Olds will resume responsibilities as CFO.
Nate Price was Artec Industries’ first employee when the company was renamed from Artec Welding to Artec Industries as they shifted from contract welding work to off-road vehicle components manufacturing in 2010. Price was the primary product designer responsible for many of Artec’s key product categories including axles trusses, axle swap kits, bellypan skid plates and Jeep armor. When the company moved to Utah in 2015, Price became COO and not only continued to design, but took on more responsibility in optimizing and improving operations, guiding the sales and marketing departments, and facilitating overall company strategy.
“Nate is enthusiastic in his leadership, it is contagious, and we know he is the right person to continue the growth of Artec Industries,” said President Artie Nuttall. “I have seen him work tirelessly on new and innovative ideas through the whole design and manufacturing process and not stop until those parts are installed and being used by happy customers. His experience and determination will now be felt in every department and in every aspect of the future growth of Artec Industries.”
“I am very excited for this opportunity to lead Artec into the next era,” said Price. “I am grateful to have the support and counsel of Artie and Stacy Nuttall, Jeremy and Adam, all whom I’ve worked closely with for many years, as well as the support of our amazing crew.”
In 2020, Artec President Artie Nuttall began a new project called Xpedition Trailers. These off-road oriented recreational vehicles, aka overland trailers, are designed to go further into the wilderness than a typical RV. Using tools and skills acquired at Artec, Nuttall designed the initial product, the Voyager Trailer, and began manufacturing after over a year of product testing in the wild during the pandemic. As mass production commenced, Nuttall transitioned his focus to the new business and handed the reins of Artec to Price.
The transition comes on the heels of Artec Industries’ expansion into two additional facilities, one for Research and Development and Media, and one for Warehousing and Shipping. These new acquisitions will facilitate immense growth in the coming years as the space in the headquarters has been outgrown. Manufacturing of Xpedition Trailers also has its own facility bringing the total company properties to four.
Price received a bachelor’s degree in Media and Filmmaking with a minor in Business Administration from the University of Arizona in 2007. He has been instrumental in helping multiple small businesses grow from single room operations to larger, industry leading companies.
About Artec Industries
Artec Industries is based in North Salt Lake, Utah and manufactures aftermarket automotive components for four-wheel drive vehicles with heavy use off-road such as Jeeps, Toyotas and custom built, extreme use chassis. Most of their products are manufactured in-house in Utah using their CNC Fiber Laser, CNC Press Brakes, and full CNC Machine shop. Artec also manufactures products for other companies such as Xpedition Trailers, Athletic Republic, and Jordan River Boat Works to name a few. Artec’s mission statement is “To provide world class aftermarket automotive parts to off-road enthusiasts. To break the mold on what has been done in our industry, redefine what performance is and add a level of design never before seen. We tirelessly exceed our customers’ expectations through every process, and win their trust through exceptional service.”
From left to right: President Artie Nuttall, CEO Nate Price, CFO Adam Olds, COO Jeremy Sherman